Carphone Warehouse selected Comet Global Consulting to design, build and implement Unica (IBM EMM) onto the existing data warehouse for seven European markets (Phonehouse and Carphone Warehouse Ireland brands). Comet put resources on site with the client and also leveraged near shore resources based in the Barcelona Customer Interaction Center for development and test tasks. In addition to the technical design and implementation, Comet also led the design and development of the initial campaigns for all seven markets.

The project was delivered in 12 months and within budget. Comet now provides an application support service from its Barcelona team and provides ad hoc resources for new campaign development work.



Now that the solution is live, Carphone Warehouse European operations are focused on driving results and particularly on streamlining activities across marketing. They are also ensuring that best practices are leveraged across all geographies. In addition, Marketing is looking at how to fully integrate all digital activities and inbound with outbound.