Key Responsibilities

  • Provide support and implementation of new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
     
  • Assist in the development, implementation, and maintenance of quality controls and process improvements related to enablement of real-time decisioning next best actions for enabled organizational channels (i.e., Contact Center, Branch, Digital)
     
  • Monitor and track system and marketing interaction performance using established key metrics and performance indicators
     
  • Primary operations liaison with Marketing, Marketing Technology, and other operations/IT teams in support of marketing initiatives (or related marketing data)
     
  • Support the day-to-day management and setup of marketing strategies/initiatives across multiple channels via enterprise marketing management system / processes
     
  • Work with marketing strategists and technology team members to identify opportunities to enhance inbound marketing initiatives/strategies
     
  • Work with marketing strategists and analytics team members on testing methodology/implementation; translate business and test requirements into system-consumable processes
     
  • Ensure accurate and effective implementation of inbound marketing strategies/initiatives
     
  • Review strategy/business logic to identify gaps that could result in incorrect interaction-level next best actions
     
  • Review ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics
     
  • As needed, work with contractor or external vendors to ensure effective implementation of marketing strategies for next best actions in deployed channels
     
  • Create and maintain real-time, inbound decisioning prioritization algorithm/business rules documentation

Experience / Skills

  • Candidate has at least 5 years of professional experience
     
  • Relevant experience and background in marketing principles, database marketing/management, project management, and customer relationship management systems desirable
     
  • Deep knowledge and practical experience with layered systems architectures and multi-tier solutions/designs; understanding of shared software concepts
     
  • Excellent communication, presentation, and interpersonal skills
     
  • Proficiency in multiple programming languages and tools
     
  • Proficient in tools and technologies such as IBM Interact, IBM Unica Campaign, IBM Marketing Operations, Java, Oracle, ExactTarget, and Silverpop (IBM Marketing Cloud)
     
  • Understanding of agile software development concepts and processes
     
  • Must be proactive, demonstrate initiative, and be a logical thinker
     
  • Consultative skills, including the ability to understand and apply customer requirements, including drawing out unforeseen implications and making recommendations for design, the ability to define design reasoning, and understanding potential impacts of design requirements
     
  • Collaboration, prioritization, and adaptability skills required
     
  •  Bachelor’s degree in technical or business discipline or equivalent experience; Master's degree preferred