Since 2008 Comet has been an enthusiastic IBM partner, helping clients implement IBM Marketing Solutions, including Enterprise Marketing (formerly Unica) and Marketing Cloud (formerly Silverpop), with plans to partner on Experience Analytics (formerly Tealeaf) in the near future. Our client engagements have resulted in more than 15 major installations across the Telecom, Transport and Travel, Financial Services, Insurance and Retail industries, taking full advantage of the IBM platform’s ability to personalize each inbound and outbound interaction with customers in real time from a single platform, increasing response rates and overall return on marketing spend.
As an IBM partner, we specialize in:
- Providing an independent consultancy to help clients assess needs and select the correct technology
- Designing the required capability, including specification and requirements
- Full implementation and training
- First-line support and handholding to help the client deliver value faster
- Complete management of the platform to include service provision
Comet Global Consulting Deepens Engagement with Standard Life to Enable Data-driven Decision Making
Carphone Warehouse wanted to be able to market more effectively to consumers to help drive retention and cross sale of products. In order to drive future revenue and profits from its marketing, Carphone Warehouse chose to implement Unica (now IBM EMM).