As a proud returning Platinum Sponsor, Merkle|Comet is delighted with the success of another great event alongside our strategic partner, Pega®. PegaWorld 2017 took place June 4-7 in Las Vegas, NV, offering attendees the opportunities to talk to, and hear from, organisations that are harnessing the power of Pega technology to run their business and gain real-world tips on how you can manage and drive change to your advantage.

Attendees were able to hear first-hand from customers who are leveraging Pega technologies to drive unprecedented outcomes. Many of which are Merkle|Comet clients who shared their stories, such as: The Royal Bank of Scotland, General Motors, British Airways, Fifth Third Bank and Vodafone.

We are also happy to report Merkle Comet won the Partner Excellence in Thought Leadership Award for Best Customer Engagement. We overcame tough competition to receive this year’s recognition for excellence in Customer Engagement. Merkle|Comet demonstrated leadership with the largest number of Pega® Marketing and decisioning solutions, the largest number of skilled Pega Marketing resources in the ecosystem, and through demonstrating close collaboration with Pega Consulting for Pega Marketing projects.

Each year we challenge ourselves to deliver on the promise of being thought leaders and experts in our space in order to meet our client’s needs. And this year was nothing short of that! We introduced the new combined offering of Pega® and Merkle|Comet: The Unified DMP Solution – Integrating the Worlds of adtech and martech, linking prospecting and customer-based marketing through the integration of the Data Management Platforms (DMP) with the Merkle|Comet Accelerators.

For a preview of our joint thought leadership, download our whitepaper to learn how Merkle|Comet and Pega® examines how to engage with today’s connected customers who choose their own journey -  interacting with the brand on their own terms and flowing across channels, shifting preferences, and taking unpredictable routes to a fluid destination – through using personalised, actionable insights in real-time to make the right decisions.