IMPLEMENTATION: BUSINESS AGILITY
Our Business Agility Tooling provides non-technical users with the ability to affect production prioritisation and arbitration of offers within a guided workflow.
We have externalised pre-tested, minimal set of capabilities out of logic which allows non-technical business users to affect the prioritisation of offers and implementation of analytical tests via champion challenger through a user-friendly, non-technical GUI. This allows marketers to affect the output of logic in a “safe” way that IT can be comfortable with.
Clients often struggle to operationalise their decisioning capability as it normally requires hiring external resources. However, using Pega’s revision manager capability, we’ve developed a series of workflows that place the decisioning capabilities into the hands of the marketer.
Key benefits of Business Agility Tooling
- It allows non-technical marketers to affect prioritisation and qualification of offers and treatments in production systems without requiring any technical knowledge.
- The tool includes advanced test and learn capabilities, such as champion challenger execution and simulation frameworks.
- We can help clients achieve ROI from day one through a managed services engagement operated via the business agility tooling and governed via the business agility approval flow process