Performance Marketing Executive Summit

Performance Marketing Executive Summit

To anyone working in marketing, it won’t be news that the digital economy has changed how we all behave, and has altered the expectations of our customers accordingly. We all want recognition and relevance – for companies to be where we are, to understand our individual...

Climbing the Omni-Channel mountain? Shall we start with Outbound?

Climbing the Omni-Channel mountain? Shall we start with Outbound?

Before reading this, I commend you to read the first two of our omni-channel blogs by my colleague Alistair Ewing; the first is a witty tale of what your holiday experience might be like in a few years’ time; the second is a layman’s terms definition of what we mean by omni-channel in the first place!

How to create a fit-for-purpose inbound strategy

How to create a fit-for-purpose inbound strategy

Inbound marketing, also referred as permission-based marketing, has rapidly gained popularity given its high ROI, low cost in generating new leads and its frequent position as the best solution for raising brand awareness or changing brand perception.  No wonder that it is progressively ...

How happy can your content make your business?

How happy can your content make your business?

Following on from my colleague Jane Wilson’s blog on the up-and-coming use of AI in the travel industry in the form of travelbots, I wanted to use this blog to highlight another possible use of bots now that they are becoming more widely adopted. The BBC have recently released a...