Don’t use words, COMMUNICATE.

Don’t use words, COMMUNICATE.

After a (very British) set of apologies exchanged on both sides – for something that was entirely my fault – I went on my way, but for the rest of the day the wording of this sign tickled me. It seemed to me to be a perfect illustration of a problem that I’ve encountered more than once...

Using Agile as your organisation’s silver bullet

Using Agile as your organisation’s silver bullet

Back in December, Iain Levein, Managing Director at Merkle|Comet, wrote a blog post about Agile, starting with the fundamental question: “What is Agile?” This naturally transitioned into “why” Merkle|Comet chooses to work in an Agile way and how it allows closer and more continuous...

The Future of Customer Engagement

The Future of Customer Engagement

Having returned from the Direct Marketing Association (DMA) Customer Engagement event in London, I decided to hit the shops – specifically the late-night supermarket - so that I could grab milk and bread for the morning and reflect on the day’s discussion and debate.

Using gamification for more than just behavioural change

Using gamification for more than just behavioural change

Gamification has risen in the last few years to become mainstream. Used originally by universities to aid research, the idea spread rapidly to marketing, and gamification is now used by companies across a diverse range of industries to engage customers and take some of the laborious ...

Performance Marketing Executive Summit

Performance Marketing Executive Summit

To anyone working in marketing, it won’t be news that the digital economy has changed how we all behave, and has altered the expectations of our customers accordingly. We all want recognition and relevance – for companies to be where we are, to understand our individual...