Opening doors to customer journeys

Opening doors to customer journeys

To set the scene, last week at 1am I was locked out of my flat – a faulty mechanism in the front door. This has never happened to me before but I quickly learnt in the following half hour that 24-hour locksmiths are like unicorns; they don’t exist. Anyway, two kicks later (worryingly) I was in ...

Don’t use words, COMMUNICATE.

Don’t use words, COMMUNICATE.

After a (very British) set of apologies exchanged on both sides – for something that was entirely my fault – I went on my way, but for the rest of the day the wording of this sign tickled me. It seemed to me to be a perfect illustration of a problem that I’ve encountered more than once...

Using Agile as your organisation’s silver bullet

Using Agile as your organisation’s silver bullet

Back in December, Iain Levein, Managing Director at Merkle|Comet, wrote a blog post about Agile, starting with the fundamental question: “What is Agile?” This naturally transitioned into “why” Merkle|Comet chooses to work in an Agile way and how it allows closer and more continuous...

The Future of Customer Engagement

The Future of Customer Engagement

Having returned from the Direct Marketing Association (DMA) Customer Engagement event in London, I decided to hit the shops – specifically the late-night supermarket - so that I could grab milk and bread for the morning and reflect on the day’s discussion and debate.

Using gamification for more than just behavioural change

Using gamification for more than just behavioural change

Gamification has risen in the last few years to become mainstream. Used originally by universities to aid research, the idea spread rapidly to marketing, and gamification is now used by companies across a diverse range of industries to engage customers and take some of the laborious ...

Performance Marketing Executive Summit

Performance Marketing Executive Summit

To anyone working in marketing, it won’t be news that the digital economy has changed how we all behave, and has altered the expectations of our customers accordingly. We all want recognition and relevance – for companies to be where we are, to understand our individual...

Climbing the Omni-Channel mountain? Shall we start with Outbound?

Climbing the Omni-Channel mountain? Shall we start with Outbound?

Before reading this, I commend you to read the first two of our omni-channel blogs by my colleague Alistair Ewing; the first is a witty tale of what your holiday experience might be like in a few years’ time; the second is a layman’s terms definition of what we mean by omni-channel in the first place!

How to create a fit-for-purpose inbound strategy

How to create a fit-for-purpose inbound strategy

Inbound marketing, also referred as permission-based marketing, has rapidly gained popularity given its high ROI, low cost in generating new leads and its frequent position as the best solution for raising brand awareness or changing brand perception.  No wonder that it is progressively ...

How happy can your content make your business?

How happy can your content make your business?

Following on from my colleague Jane Wilson’s blog on the up-and-coming use of AI in the travel industry in the form of travelbots, I wanted to use this blog to highlight another possible use of bots now that they are becoming more widely adopted. The BBC have recently released a...

Omni-Channel What?

Omni-Channel What?

I (foolishly?) shared the first of our ‘omni series’ with my wife. This imagined a world where my bank used everything it knew about me and all ways it had to interact with me to help me have a better holiday experience. She got about half way through reading it when she asked, “Omni ...

Trends to watch in email marketing in 2017

Trends to watch in email marketing in 2017

Why email marketing for the focus of this blog? Email can be easy to write off – with the rise of not just social, but dark social, the migration by customers away from email can seem like a foregone conclusion. But email marketing is far from dead, in my opinion – it seamlessly...

Down to Business with Business Cases

Down to Business with Business Cases

If you’re lucky enough to hear this short, simple, yet formative sentence, congratulations, you’ve just volunteered yourself for some long days ahead. To most people, a Business Case can come across as daunting - the solution has never been implemented in the organisation, the approach...

The Price of Failure

The Price of Failure

I can’t get a clear view on how much I should be failing; Thomas Edison said ‘I haven’t failed, I’ve just found 10,000 ways that won’t work’. But equally a colleague and business leader of mine recently said that he thought it was a myth that you learn more from failure – that when the big...

GDPR – Time is running out, are you ready?

GDPR – Time is running out, are you ready?

With 14 months to go, if you handle personal data of EU citizens and haven’t started yet, the time to act on ensuring you are ready for the impending General Data Protection Regulation (GDPR) is now.

Seizing the opportunity in financial services

Seizing the opportunity in financial services

That’s something our Director of Strategy & Insights, Jon Orme, is famed for saying to my colleagues and I with, at times, what seems catchphrase-like frequency. But it’s a phrase I’ve come to reflect on as a firm retort to fellow marketers who drear at the changes experienced in the consumer sphere in recent times.

Omni-Channel Banking Goes on its Holidays?

Omni-Channel Banking Goes on its Holidays?

‘Omni-channel’ is without doubt one of the most over-used blog terms used and abused by vendors and consultants alike. Unfortunately for you, being such a controversial term makes it a great hook to hang a blog on. And fortunately for us, Comet has lots of real-world omni-channel...

What is Agile?

What is Agile?

Here at Comet we pride ourselves as being the customer interaction experts – with our main focus being on the relationships we build with our clients, the relationship between our clients and their customers and how we help to maintain and strengthen both of these things. So it is not ...