To date, the project has enabled the marketing team in France to use triggers within automated customer lifecycle campaigns based on current consumer preferences and behavior. It has also ensured that all data for marketing purposes for all seven European markets comes straight from the data warehouse, meaning all campaigns are carried out on current data and results fed back quickly for closed loop reporting. The solution has only just gone live but it is anticipated that the new functionality will drive a 10% increase in sales volume and 10% increase in gross profit by the end of year one.

Comet helped us navigate our way through a complex IT project keeping the end goals of marketing in mind. The team was easy to work with, responsive and experienced.
— Ingrid Sierra Head of European Customer Marketing | Carphone Warehouse