Digital First, Maybe, But not Digital Only

Digital First, Maybe, But not Digital Only

Digital has been top of the marketing agenda for years. So much so that it no longer qualifies as a trend, so much as a given in terms of heading the priority list of any marketer’s agenda. There’s a good reason for this – there’s a well-established customer exodus to digital channels, with people...

IBM Amplify London – a Comet perspective

IBM Amplify London – a Comet perspective

I recently attended the wonderful event that was IBM Amplify London #IBMAmplify and caught up with a range of colleagues, technical practitioners & industry subject matter experts on recent developments with the IBM Marketing Cloud suite of products including exciting news on IBM

Travel Bots - the current fashion

Travel Bots - the current fashion

It’s hard to miss the fact that bots are suddenly everywhere for travel. New ones seem to be launched weekly and every company seems to be building the next killer bot. If you’re unsure of what a bot is, they perform both simple and structurally repetitive tasks at a much higher...

Reflections on the Festival of Marketing

Reflections on the Festival of Marketing

This week I’ve been at the Festival of Marketing in London – a great opportunity to take a step back from the day-to-day and take a wider look at the hot topics and issues currently fomenting in our industry, hearing from eminent speakers across the whole spectrum of industries and ...

How do you measure your Customer Experience?

How do you measure your Customer Experience?

I’ve written before about what value NPS can provide to organizations and I thought it was worth talking about the other things that companies can measure, how effective those metrics are in painting a picture of a company’s performance and, better yet, how they can help predict future...

How to craft a Vision Statement

How to craft a Vision Statement

A huge part of Comet’s activities with clients involves initiating and steering transformational activities to drive improvements both in customer experience and in internal business practices. Whilst it’s tempting to be swept up in the enthusiasm of beginning to instigate change...